Getting
Customers to Write a Testimonial for Your Services/Products ...
What convinces you to buy? The price? The quality?
Or is it the testimonials .. ?
Business referrals in the form
of testimonials are probably the most overlooked and under-appreciated
form of marketing ...
Perhaps not for you, but for many people, testimonials are what
push potential buyers in to making the purchase you want.
But how to increase the odds of getting usable testimonials?
I know from experience that even by selling great products, very
few people are bothered to say thank you --- they're just delighted
to have a way of solving their problem or making their life better.
So here's something to share with you that may help you get those
customer testimonials -
Originally put together for a friend who runs his own Garage, a
simple form that can be handed out with the product/service receipt,
perhaps with a stamped addressed envelope, and your best winning
smile!
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Impressed!
Let Our Future Customers Know - Share Your Thoughts Here:
1. Helpful Suggestion -
What makes JB Motor's service different to other garages …
Example: JB Motors is great at advising me what needs
to be done on my car in the future, does a great service on
it for now, and doesn't try to over sell me on anything.
2. Helpful Suggestion -
Why is your last statement so important to you …
Example: I know that my car is going to be in good
health, can plan for any future expenses, and save money!
3. Helpful Suggestion -
Compare the service you get with JB Motors with previous garages
...
Example: I'm now spending less on my servicing with
JB than before, and my car is running so much better.
4. Helpful Suggestion -
What is the one thing that makes JB stand out for you compared
to other garages …
Example: I trust Jim at JB with my car - not something
that I could have said with some other garages I've used.
Full Name:
Address:
Date:
Signature:
I agree
that JB Motors may use my testimonial for advertising as long
as only my initials and not full name are used.
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If you want to design your own from scratch ... here's the formula:
1. = Get the customer to say what's in it for them - what benefits
do they get from using XXX.
2. = Work on those benefits - why are they so importantt to the
customer.
3. = Get the customer to make a comparison with other services/products.
4. = What is unique/special about your service/product
More you can do ...
Is the customer important - in society, in your
field ... a doctor, managing director ...
Ask their permission to use their full name, title, company name
...
Offer a description of their service and your own mini-testimonial
alongside theirs ... mutual benefits ...
Once you've started amassing these, use them to imply longevity
- "back in 2003 XXX used our service and said ... "
How the company has improved -
" xxxxxTestimonialxxxxx - We now offer even more/for less blah
de blah "
Theme them - Group testimonials into themes / niche marketing:
Cost cutting potential
Profit potential
Life enhancing
Hey - do some work for yourself - I've
found some great brainstorming techniques for you here
General
Tailor each testimonial form to deal with specific topics you
want testimonials for.
Information that you may consider including:
Relationship disclosure
There was no known compensation or other consideration given to
the writer of this testimonial.
You may feel that this brings up a subject that you'd rather not
remind the reader about - or may consider it better to pre-empt
any thoughts the reader might have about the authenticity of your
testimonials - it's up to you ...
Have a website ?
Just turn it into an online form - can't work out how to do it?
Email me to let me know - If enough people email me, I'll make one
up that you can download for your website - email me using the address
here.
Best of success,
Vic
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