Review of Barbara Ling's "Online Search Profits
- A Quick and Easy Guide to Skyrocketing Your Profit Bottom Line"
by Vic Carrara - SuccessSecrets.co.uk
If you're looking for that package of information (Package? Well you
actually get two ebooks, as well as Barabara's search engine friendly
web page template), that takes you from the A to Z of setting up a profitable
web site - Barbara Ling has produced a comprehensive package you want
to look at.
Reading through the over 200 pages, you'll appreciate the clear instruction
and examples that Barbara has used herself so effectively since her first
steps on the internet back in 1997.
A veteran (sorry to age you so Barbara) of internet marketing, Barbara
really hits every nail on the head. I was trying to find something that
I could criticize --- and this package has me stumped. Damn You!
Successfully self-publishing several ebooks, Barbara is well regarded
as a Business and Personal Coach, Internet Marketing Consultant, Serial
Entrepreneur - and to my mind most important, some one who loves what
she does. Enthusiasm in what you do leads to results - and results that
more often than not outshine someone who is doing 'whatever', just for
the sake of it, or simply just to make money.
"Online Search Profits" takes you from choosing
your internet business idea, researching and developing your online business
concept, making certain that you offer what your visitors want, designing
and correctly optimizing your web pages for the search engines, website
promotion, and beyond ---
For me, the strongest message was the research and preparation. Having
knowledge of html and web site design means that I can sometimes just
'rush in' without having done the proper homework.
Barbara makes a very good job of guiding you to projects that have a reasonable
chance of success (read profit).
"No More Missteps" is the second ebook in
this package, and as Barbara herself puts it, is her 'primer guide for
online marketing'. Given a choice, I would read this ebook first as it
will really get you focused on what niche you will want your internet
business to focus on.
As well as more information on the your business basics, you are shown
how to find where your customers are lurking, what they want to buy, how
to create that perfect product that 'they' want, as well as copy writing,
self-publicity, and more information on developing that web site of yours
into the best marketing beast possible.
Actually I do have a couple of criticisms - if you are looking for quick,
no effort answers, these books are not for you. If you want to learn how
to make money on the internet and are prepared to sit down, read and act
on techniques that Barbara has proven to work - i.e.. You get off your
backside and spend time to do it properly - then this will be of interest
to you.
And perhaps Barbara, it might be better combining all the info into one
ebook. I did find myself going from one ebook to the other occasionally
as information in one tends to qualify information in the other.
Having said that, I have to give this a nine and a half out of ten rating
- the highest rating I've given to date.
If you are looking for a package of information that takes you from developing
an online business, researching your customer base, through building your
website, to promoting and developing an online presence, visit Barbara's
website here: Online
Search Profits - A Quick and Easy Guide to Skyrocketing Your Profit
Bottom Line - (new window will open)
Best of every success,
Vic Carrara
SuccessSecrets.co.uk
Barbara Ling Replies:
"Thank you for your review!
You're right in that this ebook teaches you how to do things properly
the *first* time - customers save thousands of hours by not having to
make the mistakes themselves that are so common in Internet marketing.
And indeed, I do love what I teach - I really enjoy helping people become
successful."
Related Resources:
Build and promote
your website - resources include website design, marketing tricks,
promotion tools and tips.
Build and promote your
home business - resources include government grants and help, affordable
computers and office supplies, marketing, home business organizations.
Articles:
"Creating
Your Niche In The World" by
William "Wild Bill" Montgomery of www.MakingProfit.com
Are You Sleeping With The Motivation
Enemy? Getting motivated to do something is usually the easy part.
It's staying motivated that's hard...
Product Development by Neil
Stafford of the Internet Marketing Review - excellent article-formula
for creating your first marketable web project.
A Question of time…want
a life? Then Use IT! by Vic S Carrara
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