Part of the "Book Yourself Solid, The 7 Keys To Getting
More Clients Than You Can Handle Even If You Hate Marketing And
e-course by Michael Port - Who has kindly let us reprint the
first keys to your selling success:
(Printer friendly version - click
Key Number 1: Know Why People Buy What You're Selling
Julie, no matter what you say, think, or do - take the attention
off of yourself, your business and your services. Every second of
every day stay focused on clear, specific, and detailed solutions,
benefits and advantages that appeal to your prospects. Clearly define
the root of your prospects' problems and needs. Identify their Urgent
Needs and Compelling Desires and then offer them an Invest-able
Opportunity and you'll be booked solid in no time.
Develop a list that starts to identify what your clients are actually
buying when the are buying your services.
What are your clients' Urgent Needs?
What are your clients' Compelling Desires?
What Invest-able Opportunities are you offering your clients?
Now, every time you communicate in person, through writing, on
the internet, in an advertisement, on the phone, etc
and re-articulate these Urgent Needs and Compelling Desires and
the Invest-able Opportunities that you offer.
Key Number 2: Choose Your Ideal Clients
Julie, for maximum joy, prosperity, and abundance think about the
person you are when you are most fully expressed
are with all the people who inspire and energize you. Make a long
list of the characteristics these people have, because they are
your Ideal Clients. When you are able to define your Ideal Clients
you'll have permission to release any dead wood in your calendar.
Then, and only then, will you be able to Book Yourself Solid because
you'll be working with Ideal Clients, the people with whom you do
your best work.
Start to define who your Ideal Clients are and the qualities that
your Ideal Clients possess. Here are a few of my clients' essential
qualities to get you started:
Bright (full of light and easily excitable)
Resilient (keep coming back)
Courageous (dream big)
Think big (their projects benefit large groups of people)
Naturally collaborative (they contribute and focus on their
Now, come up with your own.
Benefits of working with Ideal Clients:
Clean energy to do your best work
Won't feel drained or tired
Feel invigorated and inspired
Connect with clients on a deeper level
Feel successful and confident
Know your work matters and is changing lives
The magic of you will come to life!
If you'd like to learn how to Book Yourself Solid now go
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