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You've Planned Your Business -
  But What's Your 'Exit Strategy'?

Every marketing book recommends a plan. Plan and understand - helps you conquer.

But what happens after you conquer? Do you just chug along?

After reviewing my UK site http://www.successsecrets.co.uk, as well as reinventing my marketing plan for this site, I also laid out an 'exit strategy'. I've planned what it needs to achieve to be be able to sell it on.

Not only does this help identify purpose in the site, it also makes you create a financial goal - for no one is going to buy a business with no worth. I've identified:

  • How much turnover and profit it must have per week.

  • How much time maintenance of the site must take.

  • How many visits, and the ratio of visits to sales it must have.

Whether or not you plan to sell your site, this is in itself a very good exercise in organizing your efforts for best (more profit - less time) effect.

What may seem exciting and important today, may seem to you dull and uninteresting in a year or twos time, when your site is chugging along earning you $1000 a week - before long you may find that this uninterest starts to reflect itself in your site with the resultant slow decline in sales and profits. Better then to sell it off for a tidy profit, have some time off, and come back with another exciting and vital project. After all, you've done it once, so why not again!

Food for thought.

Happy eating,

Best of everything,

Vic Carrara

The EBiz Developer - April 2002

This Issues Contents:
1. Too Much Design? Don't get too enamored with overly designing your website!
2. Your First Marketing Plan...continued: Developing your Online Presence.
3. Article Writing Resources a great way of promoting your service or product.
4. You've Planned Your Business - But What's Your 'Exit Strategy'?
Exit Strategy - You've planned your website, but when to sell it?



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