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Too Much Design?

Don't get too enamored with overly designing your website
Simple is best when designing your website
Here are are simple rules for you to follow


Don't get too enamored with overly designing your website!
I've just been reminded about this after 'simplifying' my UK website, successsecrets.co.uk.

From what was (I thought) a clean professional design, I went to an even clearer and more direct design - but with an improved graphic heading (well I like to think so).
That, combined with a newly designed graphic, hits and subscriptions have shot up.

  • Make your message as clear as possible - Promote the benefits of what you are selling, not it's features. People want to know what they are going to get out of buying from you, it's purely selfish.

  • You can look too professional as well as too amateurish. Who is your audience? Who are your target prospects? Who do they want to have written/produced the product - a multinational or someone 'just like them'?

  • Test, test, test. A great tool for testing multiple is available from LightningTrack. You can design yourself 3 home pages and have them appear in rotation to your prospects. Then track the hits from the individual pages to find out which page scores the best turnover. Use this tool to test design and copy. Fantastic. (Ad Tracking Software)

  • Simple fast downloading graphics. Not too many, and keep them focused to the job in hand - to enhance your prospects experience (i.e. make them more confident in you and your product).

  • Spell, html, metatag check your pages and submit them to the search engines. I am currently recommending a very good and low cost service which does all that, as well as having a smooth search engine submission service. All for $24.95 a year. ScrubtheWeb.


Best of success,

Vic Carrara
April 2002

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