Search Engine Optimization Expert Shares Some Advice on Getting
Your Web Site Indexed High in Search Engines ...
How To Get Your Site Listed High In A Search Engine"
BY Armand Morin
There are problems with S.E.O. (stands for search engine optimization).
Number one, it takes forever.
Number two, youre competing with full-time people to get
to the top of the search engines.
If your keyword was popular, like real estate, do you
think that you could easily go in and replace the number one site
for that keyword with your site? Not very easily. That particular
word is probably owned by realestate.com. You cant
get any more appropriate than realestate.com, no matter what your
So youre competing head-to-head with full-time S.E.O. companies.
If you hire someone to do it, its about $2,000 to $3,000 a
month. Thats expensive. I dont want to pay that.
Most people use the wrong keywords, because they dont really
know what people are searching for.
You need to become an expert.
I spent six months of my life doing nothing but search engine optimization,
just trying to figure out this game. I realized that most of it
was really bad and I dont need to know that stuff. But I had
to become an expert at it.
And its boring - boring as all heck; What are you going
to do today? Well, I think Ill just search for
some keywords and put them on my site and fix my title tags.
Is that so much a great day?
The most important part that I want you to understand is that youre
not an S.E.O. company. The other point is, Why do it if theres
a better way?
Thats the way that you can do it yourself.
Before you even get into your search engines and you start optimizing
your page for higher ranking, the first thing is just to get your
site into the search engines.
Are all of your sites listed in Google right now?
If not, this is how were going to get your site listed.
Google has something unique called PageRank..
To find your PageRank, you download Googles toolbar. You
need to have the reporting version. They give you 2 options when
it comes to this.
The reporting version sends Google information; if you you have
this toolbar installed and go to a site that is not listed in Google,
the toolbar sends a message back to Google, We dont
have this site. So we had better add it so we can spider it (that
means to include it into our search engine later).
Sometimes, I just sit there and I hit refresh, refresh, refresh.
I want to send as many of these messages back to Google as possible:
This sites not in. This sites not in. Thats
what I do sometimes. I dont know if it works, but it cant
hurt. I thought of making a little program that just refreshed the
page constantly, but I dont think thats going to work.
PageRank goes on a scale between actually zero and 10, 10 being
the best and zero being the worst. If you dont have a PageRank
above a three, then its no good.
They dont care. You dont exist unless you have a number
three or above PageRank.
The Google toolbar has a Google search-box, you can
search with it. It has a pop-up blocker built into it, so its
kind of neat.
Then there is PageRank. When you put your mouse over that bar,
youll find the PageRank; Googles measure of the importance
of the page that youre on say that its six out
of 10. Six is good. Six is very good. Seven is better. But six is
What does this six mean? If we want to get sites listed
into Google, we need to make sure that we have a high PageRank,
because that will determine how often Google revisits our site.
For example, if Google was only visiting your site once per month,
how often do you think you could get another site in? Maybe once
a month but probably about every three months - maybe even longer.
Usually, I find that it takes between three and five visits to
get another page in.
Even after theyve indexed your page, meaning once theyve
accepted the changes that youve made, they may need to come
back to you three to five times.
If it is only coming once a month, its not doing you a lot
of good. If I have a six, this means its coming every day
so that Im getting new pages in, usually about once a week.
Now, if you have multiple sites that have a six or a seven or a
five, guess what? That means youre going to get multiple sites
in and its going to spider all of them.
Let me use an example. You have site A, site B and site C.
Site A; Google comes on Monday. Site B; Google comes on Tuesday.
Site C; Google comes on Wednesday.
But, if you have a link to A, B and C on each one of these pages
times are they are, effectively, hitting your site nine times in
three days? Right, does that make sense?
Thats about right, about nine times. In some cases, more
If you dont have PageRank, borrow it; ask a friend that does
have good PageRank to put a link to your site on their site. Thats
How many people have friends like that, though? If you dont
have friends like that, buy them - you can just go to someone and
say, You got a high PageRank? Ill pay you X number of
dollars to go ahead and put a link to me from your site.
There are companies that do it.
LinkAdage.com. Go to that website and youll see its
an auction site; people with high page rank of five, six, seven,
eight (sometimes nine) offering to link.
If you have a site with a PageRank of nine linking to you, youre
golden. I will pay you money. Just come to me. I will fund your
The fact is that you can buy the PageRank of nine,. Its going
to cost you a lot of money, probably, about $2,000 a month.
Do you have to do that every month? No, just one time.
Do I recommend paying $2,000? No, I dont.
You can usually get one for about $30 or $40 and just do it for
30 days and thats all you need. Their PageRank will transfer
Let me give you an example. If a site had a PageRank of seven and
they link to you (say that you have a PageRank of six or lets
say you had no PageRank), you would instantly have a PageRank of
six the next time that Google updates because a seven linked to
Thats the importance of PageRank. Its called the transference
of PageRank (I just made that up, too).
But LinkAdOption, another site, does same thing - its an
auction site. Youre just bidding with somebody else. Sometimes
youll find these great deals. I dont recommend spending
a lot of money doing this, because you only need it for a short
period of time. If you do it, do it for one month and thats
Again, buy a link from someone elses site. Just like I said,
this is just reviewing. Buy PageRanks for short periods of time.
Only bid on PR6 or higher, thats key. PR6 is the most valuable
For example, once your site is up for a while, you probably have
a PageRank of three, maybe a four. Thats fine. Youre
good. You dont have to do too much from there.
But a PageRank of six is the best to bid on, if you dont
have no PageRank when you find this out.
The higher the PageRank - the better again. A high PageRank equals
faster inclusion into the search engines. You get indexed more which
means you can ultimately get more pages listed in the search engines.
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