Find a Hidden Fortune in Your Website 'Stats'
by Jim Edwards
(c) Jim Edwards - All Rights reserved http://www.thenetreporter.com
Most people never bother to look at the statistics program that
comes with virtually every website because few realize the gold
mine of information it contains.
Your website statistics hold the key for understanding your traffic,
improving sales and increasing the overall effectiveness of your
online selling. Whether you realize it or not, your website has
'critical numbers' that enable you to measure the overall success
of your Internet presence.
Any serious website operator should understand the four most important
numbers: Hits; Unique, Targeted Visitors; Leads; Sales.
Hits - Hits are typically page views, whether by the same or different
visitors, and indicate overall activity on the site.
A lot of hits shows activity (usually a good thing), but doesn't
necessarily mean you've had a high number of visitors. Search engine
'spiders' and surfers hitting their back buttons also up the hit
Research has shown that, depending on the size of your site, the
ratio of hits to visitors will range anywhere from 2 to 1 all the
way up to 12 to 1.
Unique, Targeted Visitors - people surfing to your site who have
not been there before within a certain period of time. Depending
on the statistics program you use, a unique visitor may be someone
who hasn't been to your site in a day or a week, while in other
programs a visitor remains unique until you reset the stats.
You must understand how your stats program classifies unique visitors
so you don't mistakenly believe your site is getting 30 unique visitors
a day only to find out it is the same 30 people coming back day
A 'targeted' visitor means that the visitor has an interest in
what you are selling or promoting, this is usually demonstrated
by keyword searches at a search engine or by clicking targeted advertisements.
It does you no good to attract general traffic to your site -you
want unique, targeted visitors actively seeking your product or
Leads - a valid email address usually makes the best 'lead' since
people can and do give fake names and addresses online. If someone
won't give you a valid email address, chances are they won't give
you their credit card to make a purchase either.
Email leads enable you to measure interest and to follow up with
prospects. Once you know the number of unique visitors to your site
you can calculate the percentage of leads you develop and concentrate
on ways to improve your conversion by testing different offers and
Sales - the number of sales as compared to unique visitors represents
your most critical statistic because it tells you whether or not
you've made a profit.
For every hundred visitors to your site, how many sales do you
make and how much money do you net?
Most failed dot-com's never bothered to answer this simple question.
Selling on the web is a 'numbers game' - learn how to make the
numbers work for you!
Jim Edwards is the co-author of an amazing new ebook that will
teach you how to work less, get paid more... and have tons more
'The Lazy Man's Guide to Online Business' Are YOU a 'Lazy
Achiever'? 'The Lazy Man's Guide to Online Business' How to Work
Less, get Paid More and have tons more Fun! Learn the proven tips,
tricks, techniques and strategies used by Superstar 'Lazy Achievers'
FREE Info. Click