Mangla Sachdev of the Publicity Workshop explains
how giving will help your business receive more than just money
Pay a penalty for being Loud about your
"So many events are organised in the UK every year. Its
a shame that more people dont know about them. Theyre
fantastic opportunities for small businesses to get written about
in their local newspapers" says Mangla Sachdev, owner of Publicity
Workshop, who advises clients on getting their business in the media.
"The latest media tie-in for businesses to take advantage
of, is the Loud Tie Campaign taking place between the 26th and 30th
January 2004" says Mangla. "The media is always interested
in local events in the community, and this will provide businesses
with free publicity while giving them the opportunity to participate
in a charitable cause."
There are several benefits to working with charities:
1. People will tell you how they would love to do business with
someone who has this kind of character and interest in others.
2. They will donate and want to be added to your online list and
kept up to date on other such events and fundraising opportunities.
3. Other local companies will see the PR value and offer to donate
their time or help to your business to strengthen their name in
4. Local business or consumer websites might want to put your logo
and banner on their sites or in their retail establishments to show
theyre linked with a local celebrity
Doing good offers win-win PR for everyone. And to make it more
meaningful, in return for a donation, you could offer the choice
of an ebook, special report, a CD or any free gift that helps promote
Loud Tie Competition At Your Business
The Loud Tie Competition is a challenge to tie together as many
ties as possible, using only Loud Ties and Wild and Wacky Neckwear,
and tie up something BIG!!
Tie Up Your Office!
Tie Up Your School!
Tie Up Your Hospital!
Tie Up The Town Hall!
Tie Up A Shopping Centre!
Tie Up Your Sports Club!
Tie Up A Local Landmark!
Tie Up Your Street!
Tie Up Your House!
TIE UP ANYTHING THE BIGGER THE BETTER!
Step One: Decide What You Will Tie Up!
that you would like to attempt
to tie up!
Step Two: Fix a Date and Time
Loud Tie week is 26th to 30th January 2004, so choose a day during
this week to organise your Big Tie Up Challenge.
Step Three: Spread the Word
Remember, the more ties you can tie together, the more likely you
are to become the Big Tie Up Winner! So spread the word
and encourage as many people as you can to take part.
Step Four: Write a Press Release
Write a press release to tell everyone what youre doing.
"This gives you two opportunities to be in the news. One when
youre either inviting members of the public to join your fundraising
efforts or informing them of the date and venue where your company
will be conducting its Big Tie Up. And second, the media
would help publicise such an event by sending a photographer along
to the actual event and publishing it along with details of the
amount your company has raised for this charity" says Mangla.
Step Five: Send out a Reminder
One week before your Big Tie Up challenge, send a reminder
to all those people you want to take part from potential
participants to the local press. Remember to include details of
the time and place and tell everyone to bring their Loudest Ties/Neckwear
to use for the Big Tie Up.
Step Six: Tie the Knot: The Day of the Big Tie Up
Meeting point. Gather together as many
people and supporters as possible at your chosen Big Tie Up
location. Make some NOISE about your event, and encourage onlookers
to join in too!
Get tying! Knot together as many Loud ties
as you can. Wild and wacky scarves can also be used!
Ask for a donation. The charity suggests
that everyone contributes a minimum of £2 to add their tie
to the Big Tie Up. Its up to you if you charge
people more or less!
Count them up! Choose one member of your
team to be responsible for counting up the total number of ties
tied together at the end of your Big Tie Up Challenge.
Sending the money. Once you have collected
up all the money, send it to the charity, filling in their sponsorship
form available from their website www.loudtie.net.
Return this to the charity, along with the money you raised, and
any photographs of the event!
The overall winner will be the person/team who tie together the
GREATEST number of ties. There will be an additional award for the
Most Imaginative Tie Up, for the person/team who tie up the most
original or amusing thing, in the eyes of the judges. The two winners
will be announced on www.beatingbowelcancer.org
on 15th April 2004, and will receive the Loud Tie Big Tie
Up Trophy 2004.
Mangla Sachdev has prepared a 2004 Calendar of Special Events,
which calendar includes a month-by-month listing of over 200 UK
& international events in 2004. Examples include National Marriage
Week, Loud Tie Day, International Forgiveness Day, Take Your Daughter
To Work Day, National Bike Week, & more. Each listing is accompanied
by a description of the event, including organisers web addresses
& telephone numbers, and even participation & story ideas!
"Ive been compiling this calendar for a few months now,
to help me organise my own articles and I've decided to make it
available to everyone," says Mangla. "Other organisations
charge in excess of £300 for a similar calendar." However,
the 2004 Events & Story Ideas Calendar is available for £19.99,
which also includes continuous updates of new events and special
dates as and when they're released by organisations. A proportion
of the proceeds from the calendar will be donated to various charities
each month. Contact Mangla Sachdev at email@example.com
for more details.
'15 Key Questions on Writing
a Tips Booklet' by Paulette Ensign A very overlooked marketing
strategy is the use of 'tips booklets', either given way for free
or sold at low cost. Paulette is a recognised success and leader
in Booklet Marketing, leading seminars and running an excellent
website on the subject. Read also:
Why Booklets are Valuable
Review of Work@Home Newsletter
Review of Work@Home, published by successful entrepreneur Mangla
Getting Customers to Write a Testimonial for Your Services/Products
What convinces you to buy? The price? The quality?
Or is it the testimonials .. ?
Business referrals in the form of testimonials are probably the
most overlooked and under-appreciated form of marketing ...
customers to write a testimonial - business referral