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New product development and marketing
ideas by JDD/Bizweb2000
This article discusses a secret you hardly ever
see in print. A real key to small business success.
"The Big Secret" By Jim Daniels ©
I started marketing on the internet before it was cool. Back in
early 1996, the "commercial internet" was just beginning to fully
emerge.
Now that I've carved out a niche for myself, I pride myself in
being able to help others find their own way. After all, cyberspace
can be a bit intimidating, especially for newbies.
Well, newbies, this article is dedicated to you!
Among the hundreds of email messages I receive daily, one is a
constant. It goes something like this "Jim, I really want to build
a business on the internet, just like you have. Can you give me
some advice to get me started in the right direction?"
Yes. I can. My best advice is this Get your own product or service!
The very best way to make money, either online or off, is to market
your own product or service. I can hear some of you now, "So that's
the Big Secret, Jim?"
That's right! How many times have you come across this advice?
Be honest. Not too often, I'll bet. Why not? Well, let's just
say it is one of the better kept secrets among successful entrepreneurs.
Why encourage others to create competition? It's just not done.
What's more, with all the reseller programs online, businesses want
you selling THEIR stuff and making money for THEM.
As most of you know however, I shoot from the hip. I realize there
is enough room for thousands (if not millions) more products and
services in cyberspace. Hey, I offer reseller programs of my own.
(Click the book cover on the left!) I wouldn't shoot myself in the
foot! The fact is, reseller programs CAN be a good source of income
in cyberspace. (I'll get into that in a minute.) But, there is NO
substitute for YOUR OWN product or service. Here are the best two
reasons why...
1. Marketing your own product or service gives you complete
control. You'll never have to worry about supply or pricing. You
control every aspect.
2. You maximize your profits by keeping nearly all of
the money from every sale.
Now, perhaps you already have a product or service in mind for
your online business. If not, here's an idea for you to consider...
During my humble beginnings, I learned that the number one seller
in the world has always been, and always will be- - information.
Not just any information mind you, but specialized information.
I made a decision that I would start my business on this premise.
I set out to come up with the best information about internet marketing
I could offer at a price far below what others were selling it for.
This has always been my business strategy and it will remain the
same until it stops working. (Most likely never.) Creating your
own information products is NOT hard. Everyone knows something about
a particular subject. Whether it is "golfing" or "model airplane
flying", you can easily create your own information products. Simply
take your area of expertise and start writing down everything you
know about it. Think back to everything you have learned over the
years about it. This is the type of information others want and
need. They will pay good money to save their valuable time and get
the facts that you already know. Once you have all your facts organized,
you simply mold them into a marketable format such as a manual or
audio tape. If you do not have the time or resources to do this,
you can have someone else do it for you. For a list of companies
that can help, visit my Info-ProductAssistance
Page.
Even if you don't want to sell your new information product, it
will make an excellent marketing vehicle. Give free copies away
to your web site visitors. This is a proven marketing tactic used
by some of the most successful entrepreneurs in the world!
Okay, now let's get back to the reseller issue...
"Isn't it possible make money reselling products and service
that other companies produce?"
Absolutely. The internet is spawning all sorts of new software
and other types of products. Although offering YOUR OWN product
or service is highly recommended, you CAN make money selling products
for others, but you must be VERY selective. Only top selling products
and services that fit a certain criteria should even be considered.
What's the criteria? Well, if the product or service fits the
following categories, it should be considered
1. It must have a large demand. That is, you must
be able to identify a very large group of people who would be interested
in it.
2. You must be able to earn at least 25% of the profits
on anything you sell. There are far too many so-called
opportunities that pay less that 10% to the distributor. You just
cannot sell enough of something at this commission rate to earn
a substantial income.
3. You must be able to become a reseller without shelling
out a large amount of cash. If it looks like it will take
you many sales to earn back your initial investment, you may want
to pass.
I know first-hand that it is possible to make excellent profits
promoting things that others have developed. Here's an example...
One of the products I sell is software. The manufacturers set me
up with customized versions of their programs. People simply download
the programs at my web site and try them out. If they like the programs,
they order a registration code from me using their credit card.
After processing the payment, I simply email their registration
code to them and that's it.
That's the beauty of the internet. In addition to being a boiling
pot of new products and services, it makes tasks such as product
delivery nearly free. You won't find anything that easy in the real
world!
So, the moral of this story?... There are many ways to make money
online, but none better than your own product or service. If you
do not already have your own product or service to market, do not
be discouraged. Just get started right away. Plan to finish it within
the next six months or a year. You may be surprised at what you
can accomplish!
Best regards,
Jim Daniels
Owner - bizweb2000.com
Article by Jim Daniels of JDD Publishing.
Jim's site has helped 1000's of regular folks profit online.
Visit BizWeb2000
for FREE "how-to" cybermarketing assistance, software, manuals,
web services and more. No time to visit the site?
Subscribe to their Free, weekly BizWeb E-Gazette: mailto:freegazette@bizweb2000.com
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Interview with Corey Rudl of the Internet
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'15 Key Questions on Writing
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website on the subject.
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